Media Types

Media Categories

  Ambient (outdoor)

Commonly  regarded as “Outdoor”

Billboards

Adshells

Posters

Vehicle Wraps

Bus / Train wraps, “T” sides, “Rears”

Building wraps

  Print

Magazines

  Newspapers

  Journals / Newsletters

  Books

  Broadcast

Regular published media (mags, papers) need around 5 weeks notice before publication date.

Exception is newspapers, which need 24hrs (minimum, but this might cost!)

Cost  per “insertion” per edition per run  [“insertion” = “ins”]

  ie, the monthly run of a mag.

  FHM used to cost £17,000 FPC   [Rate card figure]

  FPC  full page colour

    FPM   full page mono (black & white)

    DPS  double page spread

    ½ page

    ¼ page

    cc  column centimetre

    

  Entertainment  Cinema

Ads before a film.

Time limit is not so restricted. Better for ad story.

Audience is ‘captured’, reality suspended. Entertainment imperative. However, ads are in front of film, by the end of the film will they be remembered?!

  Performance

  New Media

On-line aspects  Net flicks

    Amazon

    etc.

  Blu-ray / DVD /CD

Often have trailers and ads in front of what they are showing.

Problems with regulation, but THEORETICALLY under the same rules as broadcast media.

Much more difficult to police!

  Who is downloading what? Access issues?.....

  Social Media

Facebook  Flickr

  Blab  Tumblr

  Google+  MySpace

  Freindster  Vimeo

  hi5  Youtube

  MyLife  Instgram

  Meerkat  Pintrest

  Linkedin  Reddit

  MyLife  

  Periscope

  Twitter

  Blogger

  Vox