Business Lecture

In the very first business lecture we were introduced to the basics of marketing and consumerism.

Industry wants;

•          Independence
•          Self Thinking
•     Engagement

Markets;

• Competitors

Suppliers (Big effect on firms)    Customers  Client

National Economy;

·         Geographic Entity- a country

·         Private Sector- Firms, Companies

Global Economy;

·         World Trade

·         Economic Blocks

The 4 P’s;

·         PRICE-> Manufacture, Deliver, Package, Admin

·         PRODUCT->Core/Must, Secondary/Why

·         PROMOTION->Advert, Pack, Offers, Pricing

·         PLACE->Where? Consumption.