Visual Language 

and 

How to find the Right Toilet

I enjoyed this video as it was quite a comical insight into the realms of visual language and the do's and don't's when it come to signs.

I came across this video while researching on visula language where Hans Wolbers, the Founder and Creative Director of Lava Design gave a talk on universal visual language and how with the wrong use of isotypes can one find difficulty in locating something as simple as a toilet in a culturally and regionally different

While indulging in his talks I found myself agreeing with his viewpoint of signage, he stated that universal cliché’s are very good when it comes to signs as they keep society at ease. Cliché’s have a value in terms of signs, for example, if there was a questionnaire in regards to what is more easily recognizable in terms of gender based toilets between fig 1 and two, the outcome would 99% if not 100%. Using these isotypes designers around the world have designed signs with a creative spin, to create a comical effect whilst keeping to its true purpose. From this I received the understanding of the importance of clichés in terms of signs and how the same principle can be applied when thinking of branding a company. This could prove to be an asset through the company by proving it’s worth through authenticity. and most possibly becoming an instantly recognisable brand in the near future.